Branding
Every Business, whether big or small needs an identity. This are the most basic unique aspects that clients/customers can identify with the business/brand. This would mean that it directly affects how the business will be percieved. This aspects includes, the brand Logo, the Brand Logo, Artworks, Banners, etc. This is basically called branding. The branding of a business will determine most the key pillar of business which is sales/marketing. Presenation of the product will also determine how the consumers will percieve the business